When it comes to
the world of fashion, there's not a lot Jessica Simpson hasn't
conquered. Her Jessica Simpson Collection features shoes, jeans,
dresses, swimwear, jewelry, handbags, perfume, and now ... maternity
wear. The new mom, who gave birth to her baby girl Maxwell Drew Johnson
on May 1, unveiled her Jessica Simpson Maternity line on Monday. The
collection of tops, maxi dresses, denim, jackets, blazers, and sweaters
will be available at 700 stores, including Destination Maternity,
Motherhood Maternity, and Macy's, at prices beginning at $36 this fall.
Like the designs in her Jessica
Simpson Collection, Simpson's maternity looks will be casual chic,
featuring basics that can be dressed up or down and have a "vintage '70s
feel," according to the press release. "Full of breezy, everyday
pieces, the collection is aimed at the modern mom-to-be who wants to
maintain her fashion edge throughout her pregnancy." Jessica added that,
"I'm so excited to partner with Destination Maternity to design a
collection of fashionable styles that make you look and feel great! You
want to wear clothes that are flattering to your baby bump; you want to
show your bump off." The 31-year-old first-time mom stayed stylish during her pregnancy, often donning sky-high heels and printed dresses that hugged her tummy.
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